Our vision and strategy
Delivering today and investing in tomorrow
Our strategy enables our business to deliver growth today, while continuing to invest in our future. Tobacco remains at the core of our business and will continue to provide us with opportunities for growth. We are also committed to leading the Next Generation Products category globally by developing and commercialising a range of products that offer consumers potentially less risky alternatives to conventional cigarettes.
Who we are
We are BAT – a global business with a proud history and an exciting future
Founded in 1902, our company continues to go from strength to strength thanks to our leading tobacco brands, talented people and our commitment to lead Next Generation Product categories.
British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers.
We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets. Our approach to marketing is second to none in our industry, in brand building, innovation and responsibility. Our companies adhere strictly to the high standards of our voluntary marketing principles.
We play a significant role in local communities around the world. In many countries we are a top employer and the company of choice for people in all areas of our business. We have 46 cigarette factories in 41 countries. In addition to cigarettes, we make cigarillos, roll your own and pipe tobacco.
We are also proud of our Research & Development facilities, where our people are striving to reduce the harm associated with tobacco products.
With our geographic diversity, strong brands, talented people and proven strategy, the Group is well placed to achieve further success. In particular, we are confident that our investments in both innovative cigarette products and next-generation nicotine and tobacco products will help us drive growth in the years ahead.
Tobacco, Supply Chain Management, Marketing, Corporate and Regulatory Affairs, Careers, FMCG, Agricultural operations, and Research & Development
British American Tobacco p.l.c.,
4 Temple Place
London, Phone: +44 (0) 20 7845 1000
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